Can I read J Mss The Internationalization of Chinese Games on EtoBox?

J Mss The Internationalization of Chinese Games by arcboundavenger is a document available to read on EtoBox.

What is J Mss The Internationalization of Chinese Games about?

This study analyzes the internationalization of the Chinese game Black Myth: Wukong, highlighting its success in global markets through technological innovation and cultural symbol reconstruction. The game has sold over 20 million copies and generated revenues exceeding $961 million, serving as a benchmark for the globalization of Chinese culture. The research also addresses challenges in cross-cultural communication and proposes strategies for enhancing the global reach of Chinese cultural products.

Author

arcboundavenger

Language

EN