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The article discusses the rise of retail analytics in bricks-and-mortar stores, highlighting its role in enhancing customer engagement through data collection technologies like facial recognition and tracking systems. It argues that while these practices can improve retail efficiency, they pose significant privacy concerns by normalizing surveillance and datafication of everyday life. The author calls for a balanced consideration of privacy in the implementation of these technologies, emphasizing the dispro

Author

zcoeraimlta52202627

Language

EN