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The document discusses the commercialization of physical activity and sport. It aims to understand the relationship between sport, media, and commercialization and describe the advantages and disadvantages of commercialization for various groups. Commercialization has led to a "golden triangle" relationship between sport, media, and sponsors that benefits each group financially or through promotion. However, commercialization also has negative impacts such as influencing game rules and formats to prioritize

Author

Hồng Nhungg

Language

EN