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Marketing Strategy and Management Guide by Quỳnh Anh Phạm is a document available to read on EtoBox.

What is Marketing Strategy and Management Guide about?

This document outlines the key elements of marketing strategy and the marketing management process, including the marketing mix (the 4 Ps) and concepts such as customer lifetime value (CLV) and customer equity. It emphasizes the importance of understanding target markets and implementing effective marketing plans through strategic management. Additionally, it introduces the S.W.O.T. analysis as a tool for assessing the marketing environment.

Author

Quỳnh Anh Phạm

Language

EN