Can I read IMC Campaign for VinFast VF 8 Launch on EtoBox?

IMC Campaign for VinFast VF 8 Launch by Trần Hiếu is a document available to read on EtoBox.

What is IMC Campaign for VinFast VF 8 Launch about?

This document provides a case study and assignment for an Integrated Marketing Communications course. Students are asked to develop an IMC campaign to launch the Vinfast VF8 electric vehicle in Vietnam. Specifically, the campaign should (1) create awareness and desire for the Vinfast brand in an aspirational way among target customers, and (2) convince target customers of the VF8

Author

Trần Hiếu

Language

EN