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This document summarizes a research paper that evaluated the marketing mix elements of a medical equipment company in Iraq called Al-Saaeda. The study aimed to investigate how the 4Ps (product, price, place, promotion) influence the effectiveness of product promotion and impact problems in the organization. Questionnaires were distributed to customers and employees. The main findings were that promotion had a very high impact on increasing sales, distribution positively affected customer satisfaction, a

Author

Afad Khan

Language

EN