About this document
Sensory Marketing by nguyenminhthu160204 is a document available to read on EtoBox.
This research paper investigates the impact of sensory marketing on consumer behavior during purchases in supermarkets, focusing on how different sensory stimuli affect emotions, perceptions, and buying behavior. A survey of 75 shoppers in Antananarivo revealed that music, taste, and smell significantly enhance consumer satisfaction and encourage impulse buying. The findings suggest that supermarkets can improve customer engagement by strategically utilizing sensory marketing techniques.
- Author
- nguyenminhthu160204
- Language
- EN