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About this Psychology article
The Effects of the Image Factor in Televised Advertising on Consumer Perception by Cohen, David M.; Cohen, H. Harvey is a Psychology article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Psychology.
- Author
- Cohen, David M.; Cohen, H. Harvey
- Publisher
- SAGE Publications (ISSN 1071-1813)
- Published
- 1992
- Language
- EN
- Field
- Psychology (Social Sciences)