About this document
Influencer Traits and Purchase Intentions by Samiha Mjahed is a document available to read on EtoBox.
This document summarizes a research study about the impact of social media influencer characteristics on purchase intentions. It hypothesizes that influencer characteristics like popularity and recommendation consistency can positively or negatively impact purchase intentions, depending on whether they increase or decrease perceived uniqueness. Perceived uniqueness is proposed to mediate this relationship. Additionally, an individual
- Author
- Samiha Mjahed
- Language
- EN