Can I read Design Your Website to Generate Visits, Inquiries and More on EtoBox?

Design Your Website to Generate Visits, Inquiries and More is a Social Sciences article available to read on EtoBox.

What is Design Your Website to Generate Visits, Inquiries and More about?

## Design Your Website to Generate Visits, Inquiries and More An attractive, easy-to-use website is your ticket to leads. Though many nonprofits are aware of this fact, several struggle to meet the standards. Clear goals, thoughtful content, intuitive designs and concise forms have the ability to make or break conversion rates. "Understanding the objective behind your website will ultimately inform the design and content," says Michi Gupta, senior digital strategist for Lipman Hearne, a Chicago-based marketing agency. "If the objective of your website is to generate leads, you need to make it as easy as possible for people to supply their contact information to you." For around 10 years, Gupta has helped define digital presences for higher education clients. She offers her advice for building websites that convert everyday visitors into applicants and clients:

Who reads Design Your Website to Generate Visits, Inquiries and More?

Publisher

Wiley (John Wiley & Sons); Wiley (ISSN 1549-778X)

Published

2018

Language

EN

Field

Social Sciences