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What is Dissertation Final Shi about?

This dissertation investigates the impact of digital transformation on business strategy within the UK financial services sector, highlighting key drivers such as artificial intelligence and open banking, as well as barriers like legacy systems and skills shortages. The study emphasizes the need for strategic alignment and dynamic capabilities to enhance competitiveness and customer engagement amidst rapid technological changes. Findings suggest that while digital transformation presents opportunities for i

Author

lomaki3847

Language

EN