Can I read Can’t Buy Me Like : How Authentic Customer Connections Drive Superior Results on EtoBox?

Can’t Buy Me Like : How Authentic Customer Connections Drive Superior Results by Garfield, Bob; Levy, Doug is a business book available to read on EtoBox.

What is Can’t Buy Me Like : How Authentic Customer Connections Drive Superior Results about?

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way ... As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensi tized--even disillusioned--by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like. That's because we've entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Not through hip social media promo tions, viral videos or blizzards of micro-targeted online ads. Those tactics, which simply disguise old ways of thinking with new technology, just don't work in the long run. So what does work in this bewildering new era? Where do "authentic customer relationships" come from? The answers will make some leaders sigh with relief while others rip their hair out: Honesty. Transparency. Shared values. A purpose beyond profit. Sure you still

Who reads Can’t Buy Me Like : How Authentic Customer Connections Drive Superior Results?

Author

Garfield, Bob; Levy, Doug

Publisher

Portfolio/Penguin, a member of Penguin Group (USA) Inc

Published

2013

Language

EN

ISBN

9781591845775

Category

business

Subjects

Marketing, Management, Fiction