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What is Adventure Tourism Motivations of Vietnamese Students about?

This study investigates the motivations of Vietnamese university students participating in adventure tourism, utilizing Push-Pull Motivation Theory and Calling Theory to explore both intrinsic and extrinsic factors. It aims to fill a research gap by examining deeper psychological dimensions, such as life purpose and personal growth, while also considering safety awareness as a moderating factor. The findings are expected to provide insights for tourism operators and educational institutions to enhance stude

Author

voa61850

Language

EN