Can I read ITC e-Choupal Initiative Case Study on EtoBox?
ITC e-Choupal Initiative Case Study by Ekta Ghonge is a document available to read on EtoBox.
What is ITC e-Choupal Initiative Case Study about?
The e-Choupal initiative implemented by ITC provided an incremental approach to implementing an information system for farmers in rural India. It created a platform using basic computers located in rural villages, called e-Choupals, to provide farmers with access to local market prices, weather and crop information, as well as allowing them to purchase agricultural supplies and sell crops directly to ITC. This innovative model created both social and corporate benefits by empowering farmers through knowledg
- Author
- Ekta Ghonge
- Language
- EN