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Consumer Behavior in Premium Cars U.P. by jothi is a document available to read on EtoBox.

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This document is a thesis submitted by Sheetal to the University of Lucknow for the degree of Doctor of Philosophy in Commerce. It examines consumer behavior towards premium passenger cars in Uttar Pradesh in the post-liberalization era, using Kaval towns as a case study. The thesis is supervised by Prof. A. Chatterjee of the Department of Commerce. It contains chapters on the literature review, research methodology, the Indian automobile industry and auto policies, profiles of automobile companies manufact

Author

jothi

Language

EN