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What is Hospital Selection Factors in India about?

This study investigates the factors influencing hospital selection among patients in a major Indian city, identifying key elements such as treatment quality, referral, cost, and convenience. A structured questionnaire was developed and administered to discharged patients, revealing insights into the hospital choice process in a developing country context. The findings can assist hospital managers and marketers in enhancing patient attraction and improving operational performance.

Author

astzahaztsa

Language

EN