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Improve Sponsorship Management With Project Management is a document available to read on EtoBox.

When a company decides that part of its marketing mix, sponsorship of an event, a television program or an athlete is the right communication tool for their next campaign, they are really defining the needs of a project or a program. Sponsorship management is really perceived as marketing type of function where someone is managing the planning and execution of certain activities where usually an exchange of visibility for money or other valuable assets happens. In fact, we could say that it is a formal agre

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