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Advanced Marketing Topics Course Overview by Teodor Laci is a document available to read on EtoBox.

This course provides an in-depth study of advanced topics in marketing for 4th year undergraduate students. It is worth 5 ECTS credits and will be taught over 12 weeks covering topics such as marketing research, strategic planning, buyer behavior, product management, pricing, distribution channels, integrated marketing communications, and global and services marketing. Students will learn key marketing concepts and theories and how to apply them in decision making. Assessment methods may include exams, repo

Author

Teodor Laci

Language

EN