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Understanding Media Audiences and Segmentation by c44cnh8yjg is a document available to read on EtoBox.
What is Understanding Media Audiences and Segmentation about?
The document discusses the concept of audiences for media, including that audiences can be physically present or experience media separately over time. It covers differences between audience engagement and interaction levels for different media, and provides a typology of audiences including as people assembled, people addressed, and participatory experience. The document also discusses classifying audiences and the shift from mass audiences to targeting audience segments.
- Author
- c44cnh8yjg
- Language
- EN