About this document
Chained SC Data: Utility in Choices by Andres Garzon is a document available to read on EtoBox.
The document summarizes three experiments on modeling choices with chained stated choice data. The first experiment examined differences in preferences for sea urchin before and after participants tasted it. The second experiment looked at intrinsic and extrinsic attributes influencing wine choices. The third experiment had participants rank wines, taste samples, then allow them to change purchase choices based on tasting experience.
- Author
- Andres Garzon
- Language
- EN