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Mix It Up : Popular Culture, Mass Media, and Society by Grazian, David is a nonfiction available to read on EtoBox.

What is Mix It Up : Popular Culture, Mass Media, and Society about?

A non-textbook introduction to the social significance of popular culture and mass media. What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up , David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media. Based on the authors popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities, from sports to shopping. Whether its DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a non-textbook style, Grazian relies on a variety of theoretical perspectives and flesh

Who reads Mix It Up : Popular Culture, Mass Media, and Society?

Author

Grazian, David

Publisher

W. W. Norton & Company, Incorporated

Published

2010

Language

EN

ISBN

9780393929522

Category

nonfiction

Subjects

Sociology, Social Science, Fiction

Rating

3.48 / 5 (69 ratings)

Updated

2026-03-14