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What is Rural Demand Collapse in Madhya Pradesh about?

This case study analyzes the slowing demand in rural areas of Madhya Pradesh, India. Research firms found that income levels have stagnated, leading to a consumption slowdown. A professor reported that the current slowdown is driven by a collapse in demand. A market research firm noted that rural growth is slowing down twice as fast as urban growth. FMCG brands pushed smaller packs to boost sales as annual consumption fell 4% in 2019, though households spent 9% more. Another analyst observed that larger pla

Author

Sowmya R

Language

EN