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This thesis proposal examines the impacts and perceptions of Voice AI and Text AI on customer experience in e-commerce, highlighting the need for businesses to understand which technology aligns better with customer preferences. The research will utilize a mixed-methods approach, combining surveys and interviews to analyze customer perceptions, risks, and effectiveness of both AI modalities. The findings aim to guide e-commerce companies in optimizing their AI strategies to enhance customer engagement and s

Author

chaituthegamer.cr07

Language

EN