About this document
IC 88 Marketing in Insurance Industry by VINAY S N is a document available to read on EtoBox.
This document provides an overview of the objectives and contents of the course "IC 88 Marketing and Public Relations". The course is designed to give students an understanding of marketing principles and concepts as they apply to the insurance industry. It covers topics such as introduction to insurance and marketing, consumer behavior, services marketing, quality in services, strategies for insurance marketing, rural insurance, and consumerism and ethics. The course aims to educate students on the importa
- Author
- VINAY S N
- Language
- EN