Can I read Marketing Impact on Kenyan Manufacturing on EtoBox?

Marketing Impact on Kenyan Manufacturing by Feti Cool is a document available to read on EtoBox.

What is Marketing Impact on Kenyan Manufacturing about?

The study investigates the relationship between marketing advancement and the performance of manufacturing enterprises in Kenya, finding a positive correlation (β =0.712, p-value=0.00<0.05). It emphasizes the importance of enhancing online presence and utilizing social networking to improve customer responsiveness. The research recommends that policymakers foster a better trading environment to support local manufacturing enterprises against substandard imports.

Author

Feti Cool

Language

EN