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Case Study - Assignment by mbasitkh is a document available to read on EtoBox.

The case study focuses on TezRaftaar Logistics, a courier company transitioning from B2B freight to B2C e-commerce delivery in Pakistan. It highlights operational challenges, including process visibility issues and strategic conflicts between maintaining cost-efficiency and meeting customer service levels. The assignment requires students to analyze supply chain elements, identify bottlenecks, propose data architecture improvements, and evaluate strategic fit for effective operations in a high-growth market

Author

mbasitkh

Language

EN