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What is Consumer Decision-Making Model Explained about?

The document summarizes a simple model of consumer decision making proposed by Leon G. Schiffman. It involves 3 stages: 1) Input which influences consumer needs, 2) A decision process where consumers recognize needs, search for information, evaluate alternatives, and make purchases, and 3) Output involving post-purchase behavior and evaluation. Key aspects of the model are discussed including influences on consumers, the psychological factors in decision making, and how purchase experiences can affect futur

Author

nikkhil chopra

Language

EN