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E-Commerce Positioning Analysis: Etclo by Ferisal Firmansyah is a document available to read on EtoBox.

What is E-Commerce Positioning Analysis: Etclo about?

This document analyzes the positioning of four Indonesian B2B2C e-commerce companies (Zalora, Berrybenka, Vipplaza, Etclo) based on consumer perception. It examines consumer perceptions of each company across five attributes: website design, reliability, responsiveness, trust, and personalization. Data was collected through online surveys and analyzed using SPSS and multidimensional scaling. The results showed that Zalora was perceived most positively across all attributes, followed by Vipplaza, Berrybenka,

Author

Ferisal Firmansyah

Language

EN