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Islamic Marketing Perspectives Explained by Mouhamad Bigwanto is a document available to read on EtoBox.

This article discusses Islamic perspectives on modern marketing theory. It argues that some elements of modern marketing theory can be applied in an Islamic context, though not all, as religious teachings must be followed. The paper aims to conceptually show how marketing aligns with Islamic economics and business ethics. It is one of the first papers to specifically examine marketing from an Islamic viewpoint. However, the lack of existing literature on Islamic marketing limits the depth of discussion.

Author

Mouhamad Bigwanto

Language

EN