About this document
Understanding the 4Cs Marketing Mix by Munarbek Aydaraliev is a document available to read on EtoBox.
The document discusses the 4Cs marketing mix model which puts the customer at the center. It describes each of the 4Cs - Customer, focusing on understanding customer needs and wants; Cost, including more than just purchase price; Convenience, making all aspects of the buying experience easy; and Communication, engaging in dialogue with customers at every touchpoint. It then provides a brief history of the 4Cs model and compares it to the traditional 4Ps model.
- Author
- Munarbek Aydaraliev
- Language
- EN