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What is Sales Promotion Impact on TV Buying Behavior about?

The aim and object of the study is to examine the important factors influencing the consumer buying behavior towards colour television. This study covered the area of Cuttack and Bhubaneswar selecting about 440 respondents from different retail malls/ outlets of electronic products. The questionnaire consists of two parts: the first part deals with the personal data of the respondents and the second part has questions relating to selected variables affecting the buying behavior of the respondents. The

Author

UGCJOURNAL PUBLICATION

Language

EN