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What is Shopee vs Tokopedia: Competitive Analysis about?

Threat of substitute in this case, Tokopedia and Shopee are not strongly threatened by substitutes as there are many alternative business or commercial services that can be used instead, such as offline stores, boutiques, markets, and malls. New entrants into e-commerce would need significant capital and a good business strategy to compete with established players like Tokopedia and Shopee. Competition between Tokopedia and Shopee is intense as they engage in aggressive marketing tactics like vouchers and c

Author

Ilham Nurdiana

Language

EN