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What is Geographical Structure for Small Businesses about?
The Small Business Administration defines small businesses based on industry, such as considering manufacturing companies with 500 or fewer employees as small businesses. A geographical organizational structure decentralizes functional areas, with local marketing, finance, accounting, and research personnel based in each region to better serve the local market. For example, a small consumer products food company may have a marketing research manager and analyst in each of its six regions to understand varyi
- Author
- Thanu Suthatharan
- Language
- EN