Can I read Consumer Preferences for Rice in Surabaya on EtoBox?
Consumer Preferences for Rice in Surabaya by Diem Tien is a document available to read on EtoBox.
What is Consumer Preferences for Rice in Surabaya about?
This study analyzes consumer preferences for packaged versus bulk rice in Surabaya, highlighting key attributes such as expiration clarity and ease of obtaining. Using a survey of 100 respondents, the research finds that urban consumers generally prefer branded packaged rice due to its perceived advantages in quality and attributes. The study recommends enhancing local rice agro-industrial practices to align with consumer preferences for packaged products.
- Author
- Diem Tien
- Language
- EN