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Overview of Marketing Concepts and Strategies by Đức Nguyễn Trần Trí is a document available to read on EtoBox.

What is Overview of Marketing Concepts and Strategies about?

This document defines and describes key concepts related to marketing. It discusses the different types of markets, the goals and definitions of marketing, elements of a marketing mix, and concepts like market share and marketing management. It also covers consumer buyer behavior, discussing factors like culture, attitudes, and decision-making processes. Finally, it outlines different strategies for market development, positioning, segmentation, and implementation of marketing plans.

Author

Đức Nguyễn Trần Trí

Language

EN