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This document analyzes the perceptual mapping of private universities in South Jakarta from the perspective of 360 senior high school student respondents. It uses multivariate analysis techniques, specifically multi-dimensional scaling (MDS) and correspondence analysis (CA), to understand perceptions of different attributes like location, promotion, tuition, quality, reputation, brand image, and facilities. MDS creates a perceptual map to show the positioning of UPN "Veteran" Jakarta relative to competitors

Author

ranu nugraha

Language

EN