About this document
Understanding Consumer Attitudes by Sai Sridhar is a document available to read on EtoBox.
This document discusses consumer attitudes and how to change them. It defines attitude as a learned predisposition to respond positively or negatively to something. Attitudes have three components - cognitive, affective, and conative. Companies try to shape consumer attitudes through marketing by targeting one of these components. There are also factors like experiences, social influences, and media exposure that influence how attitudes are formed. Changing existing attitudes is important for issues like pr
- Author
- Sai Sridhar
- Language
- EN