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What is Market Segmentation Case Study Insights about?

This document provides a case study on using data analytics for marketing segmentation. It discusses the iterative process of segmentation, including identifying business issues, generating hypotheses, collecting needed data, building the segmentation framework, and linking it to marketing strategy. The document also outlines different types of data that can be used, such as primary customer data, third party data, and different data sources that can be combined. Finally, it provides an example of a market

Author

Ayu Agustin Nurshabani

Language

EN