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NAKED MARKETING. The Bare Essentials. 2nd Ed. Revised. by Robert Grede is a nonfiction available to read on EtoBox.

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Книга Naked Marketing: The Bare Essentials Naked Marketing: The Bare EssentialsКниги Маркетинг Автор: Robert Grede Год издания: 2006 Формат: pdf Издат.:Marquette University Press Страниц: 186 Размер: 1,4 ISBN: 0874620198 Язык: Английский0 (голосов: 0) Оценка:Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.

Who reads NAKED MARKETING. The Bare Essentials. 2nd Ed. Revised.?

Author

Robert Grede

Publisher

Marquette University Press

Published

2006

Language

EN

ISBN

9780874620191

Category

nonfiction

Subjects

Marketing, Business, Management