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Googled · The End of the World as We Know It by Auletta, Ken is a business book available to read on EtoBox.

What is Googled · The End of the World as We Know It about?

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses-from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google's closed-door meetings and paints portraits of Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with-and against-them. In his narrative, Auletta provides the fullest account ever told of Google's rise, shares the secret sauce of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets. Google engineers start from an assumptio

Who reads Googled · The End of the World as We Know It?

Author

Auletta, Ken

Publisher

Penguin Books

Published

2009

Language

EN

ISBN

9781101150115

Category

business

Subjects

History, Management, Science

Rating

3.66 / 5 (34 ratings)

Updated

2026-03-14