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Online Reviews and Consumer Behavior Analysis by Ramneet Parmar is a document available to read on EtoBox.

What is Online Reviews and Consumer Behavior Analysis about?

The document outlines a research study that aims to analyze the impact of online reviews on consumer buying behavior. It presents 6 hypotheses predicting relationships between review ratings, content, demographics and consumer purchasing. A conceptual model is proposed but not described. The research methodology involves descriptive research of 150 consumers in Chandigarh, India who engage in online shopping for electronics goods, using a snowball sampling technique.

Author

Ramneet Parmar

Language

EN