About this document
E Travel Marketing India by jumero is a document available to read on EtoBox.
The document analyzes the effectiveness of online travel agents in India and consumer purchase behavior. It finds that most consumers search online before travel purchases and are comfortable with online ticket booking. Email and SMS offers influence many consumer purchases, while discounts and deals are important motivators. Mobile is becoming a major platform for e-travel bookings in India.
- Author
- jumero
- Language
- EN