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This paper conducts a meta-analysis to investigate the antecedents and consequences of electronic word of mouth (eWOM) credibility, addressing inconsistencies in existing literature. The study finds that both review and reviewer-related factors positively influence eWOM credibility, which in turn affects purchase intention, eWOM adoption, and product attitude, with culture, product type, and platform type serving as moderating factors. The findings provide actionable insights for researchers and managers to

Author

vannmanhhdt

Language

EN