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What is Kirana Shops about?

This study investigates how Indian kirana shopkeepers adapted their business strategies during the COVID-19 pandemic by utilizing resource-based view (RBV) and dynamic capabilities view (DCV) frameworks. Through qualitative interviews with 42 shop owners, the research reveals that shopkeepers developed new resources and capabilities to ensure business continuity and sustainability during the unlock phases. The findings highlight the importance of strategic management practices in small enterprises amidst un

Author

vaishnavi

Language

EN