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What is Launching Montreaux Chocolate USA about?

Montreaux Chocolate USA is launching in the US market. Apollo Foods acquired Montreaux to enter the US chocolate market. They must decide how to launch the brand to achieve $115 million in annual sales and be a top 25 brand. Alternatives include testing different markets and names or a national rollout. A national rollout under the Montreaux name is recommended due to its quality image and Apollo

Author

Nikhil Pathak

Language

EN