About this document
Word of Mouth WOM WP 312 by Fareed Bhoy is a document available to read on EtoBox.
Word-of-mouth (WOM) communication has become one of the most important channels to share information about products and services. In this paper, we have analyzed the inter-linkages between WOM creation, WOM consumption and opinion leadership based on existing literature. The results show that there is a correlation between opinion leaders who spread WOM through social media and tech savvy.
- Author
- Fareed Bhoy
- Language
- EN