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What is Escape Store Marketing Challenges about?

1. A market research survey revealed that Escape store customers found the service staff aggressive and unhelpful, children got bored quickly with no entertainment, and consumers no longer saw Escape as unique with increased competition. 2. Entrepreneur Rehman opened the first Escape stores in Delhi with a complete product range, play area for kids, and emphasis on ambience and non-pushy customer service to encourage browsing. 3. The stores grew rapidly but competition intensified, though Rehman felt Esca

Author

Nitish Singh Rajput

Language

EN