About this document
SMM Chap 4 Notes by syedahariimfatima is a document available to read on EtoBox.
The law of ethical advertisement in Pakistan mandates that advertising must be truthful, socially responsible, and fair, governed by PEMRA and PSQCA. Key principles include honesty, avoiding deceptive practices, social responsibility, fair competition, transparency in pricing, and compliance with regulatory authorities. Adhering to these laws fosters consumer trust and brand credibility, while non-compliance can lead to legal penalties and reputational damage.
- Author
- syedahariimfatima
- Language
- EN