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What is GAP Case Study about?
The document evaluates the feasibility of establishing a premium hotel in Pithoragarh, Uttarakhand, targeting the growing tourism market driven by pilgrimage and adventure activities. It identifies key challenges such as high operational costs, intense local competition, and seasonality in tourism, while outlining strategies for differentiation through cultural branding and competitive pricing. Recommendations include optimizing procurement, enhancing customer service, and leveraging local culture to attrac
- Author
- Om Joshi
- Language
- EN