Can I read Automated Systems in Customer Engagement on EtoBox?

Automated Systems in Customer Engagement by Ashwin Kumar is a document available to read on EtoBox.

What is Automated Systems in Customer Engagement about?

This document provides an introduction, need, and aim for a research project on the impact of automated systems on customer engagement in the service industry. Specifically: - It discusses trends in technology, globalization, deregulation, and empowered consumers that are reshaping business relationships and the importance of customer retention, efficiency, acquisition, and penetration. - It identifies a need to study how online communities can be used as a tool for customer relationship management (CRM)

Author

Ashwin Kumar

Language

EN